kanye west is a genius

this is an article about his short film “cruel summer” that debuted at cannes today:

The film was projected onto seven screens inside a tented pyramid, designed to give viewers a fully immersive experience. The seven screens alternately come on and off, sometimes showing different angles of one shot, other times acting as an extended wide screen, complete with a ceiling and floor. This means the audience looks around them at the images, instead of staring straight ahead, which, as Kanye explained in a speech, was to reflect real life.

“It related to a post-Steve Jobs, post-Windows era, where we’re always on our BlackBerry in a ball game or at the movies,” West said. “I was very particular about having the screens separate, where your mind puts the screens back together, the way you put memories together. I’m not the best director in the world, but I had an idea that I thought would be amazing to inspire people, like a dream of one day this being the way people watch movies. You know, Tarantino doing a movie like this or a horror movie like this, animation, 3-D … in this form that surrounds you. People want to go back and see it more and more because they missed something to their left or to their right, and it feels more like the experience of life.”